When Mc Donald Inc. had reported increase in sales, this month, the Burger King has reported decline their sales. Same store sales of McDonald is US has risen . The same store sales of Burger King has come down to 5.4% in US and Canada. The Burger King attribute their slide in sales to the bad weather in US. They are planning to continue their value menu to boost sales.
Burger King will also come with the $1 breakfast menu , like their rival company McDonald. They are also looking at reinventing their flavors and tastes of fast food. Burger King would increase their price for their main food and are planning to do big promotions on them.